Work Samples

Communications

COMMUNICATION & STORYTELLING TRAINER

As a Senior Communication Trainer, I specialize in designing and delivering comprehensive workshops that address critical social issues including women's rights, racial justice, and human rights. I am also increasingly interested in climate justice. My training programs span diverse contexts, from NGOs to corporate clients, with a focus on feminist communications, advocacy, and strategic messaging.

I develop bilingual (English and French) training modules covering writing, basic photography, media relations, social media strategy, public speaking and interview techniques. My approach emphasizes personalized learning, offering individualized coaching and ongoing support to participants. To date, I've trained over 500 employees across organizations, creating tailored workshops that combine online and in-person delivery.

My workshops are meticulously crafted, involving careful participant selection, module development, interactive delivery, and post-training support, with a proven track record of enhancing communication capabilities across various sectors and contexts.

African Women’s Development Fund

The AWDF is a feminist fund that resources, supports and nurtures African women’s rights organisations.

I have consulted for the AWDF since 2019, facilitating workshops in both English and French to over 50 women’s rights groups from across the African continent and the Middle East. I also authored a guide for feminist communications entitled Flipping the Script. I consider working with grassroots organizations with limited resources who face challenging environments, and giving them tools to reinforce their public communications and draw attention to their causes a huge privilege.
“The facilitator is passionate about her work. Giving assignments and reviewing them was very encouraging and motivating. Keep it up!”

Workshop participant

Comitato Internazionale Per Lo Sviluppo Dei Popoli (CISP)

The International Committee for the Development of Peoples is an international NGO, who in partnership with UNICEF, provides capacity building for organizations working on social norms change with a focus on sexual abuse and harmful practices.

Following an in-person workshop, where we used traditional oral folktales, personal stories, and performance techniques, I developed a storytelling manual to support their work in community engagement programmes. I also delivered online storytelling workshops for the same organization for young creatives from Kenya, Somalia, Italy and the US.

Strengthening Human Rights Worldwide, Ford Foundation

Whilst the majority of human rights abuses happen in the Global South, over half of all funding goes to rights related work in North America and Western Europe. The strengthening Human Rights Worldwide global initiative of the Ford Foundation aimed to reverse this power imbalance through large grants over a five-year period.

I worked with a team of independent evaluators as the communications lead for a learning review of the programme, conducting grantee interviews, writing case studies, producing videos and editing the final report.

TINKLE

Working with Tinkle, a brand agency headquartered in Spain with global corporate clients, I designed and delivered customized online and in-person communication workshops for major clients including Danone, Repsol, and Fluidra, training over 100 employees across organizations.

STRATEGIC COMMUNICATIONS

Conflict Early Warning And Response Mechanism (CEWARN)

CEWARN is an organization that works in conflict prevention in the eight IGAD countries in the East and the Horn of Africa region.

I produced an abridged version of their communication strategy and also facilitated two virtual workshops for 38 staff members to strengthen internal communications across headquarters and national offices. Despite the challenges of holding this workshop online due to the pandemic, I supported them to write and publish op-eds and create video content. Some of my recommendations following the workshops included providing additional support to staff by developing an implementation plan and creating a social media calendar.

“The trainer’s many years of experience and direct exposure to the themes covered in the agenda added so much value to all sessions.”

Workshop participant

Good Old-Fashioned Tolerance and Respect Is Needed to Counter Violence in Ethiopia and Beyond

Abdurahman Mohammed is a conflict early warning and rapid response expert, working at Ministry of Peace in Ethiopia. Having worked in peace and security and as an equitable development advisor for over a decade, he believes the solution to preventing violent conflict is simple – a return to our own African values.

As a child, I loved football. Any free moment I had, I would join my friends and play football on the street outside my house. In those days, whenever a religious leader would pass by, we would stop playing and let him cross the road. It didn’t matter what religion we belonged to. It was simply an act of respect. During cultural and religious ceremonies, we would all celebrate, drink coffee or eat together, regardless of what ethnic group or religion our families belonged to. In fact, as a child growing up in Addis Ababa, I didn’t even know what ethnic group I belonged to.